Our digital marketing glossary is dedicated to helping our clients and potential clients understand our business, creative process and workflow. We believe that education early in the creative process will benefit our clients to help them make the best decisions for their company. Understanding our workflow helps to make starting a digital marketing project a seamless transition into the creative process. Please feel free to contact PLUSH to find out more information.
Our Digital Marketing Glossary Is Below!
Brand identity personalizes the perception of a specific product or service for a business, organization, individual, or concept. Brand identity begins with the brand name, logo and visual presence of a brand while successfully communicating that with your target audience. Brand identity should emphasize genuine qualities and valuable characteristics of the brand. Considering brand identity is the first step to any marketing campaign.
A content management system (CMS) is software developed to create websites. CMS makes it easy to add, edit and share web content from one central location known as a control panel. Websites that commonly use content management systems are blogs, businesses, news websites, online communities and commerce stores.
Content Writing is a valuable tool that speaks directly to your target audience. Delivering informative content is essential in establishing your company as an expert in your trade. When people value your content, they look to you as an industry authority, and find great value in your words.
A creative brief is a questionnaire utilized by marketing companies as a tool for gathering information from their clients. The purpose of a creative brief is to acquire as much information as possible about the client’s company, goals, audience, and culture as well as specific details about the project at hand.
Graphic design professionals concentrate on the visual communication of an artistic presentation. The purpose of a design professional is to create and combine images, symbols, fonts, and graphics into a singly focused visual message. Design is a creative process that we often utilize throughout each form of digital marketing.
From brand identity, website development, blogging, video marketing, and email campaigns, it takes more than just knowledge of all the available Internet marketing tools. It takes an innate understanding of your business, your goals, and the ability to measure chosen digital marketing strategies.
The Online Collaboration process takes advantage of advancements in technology to collaborate with clients that have busy work schedules as well as for clients working in other cities around the world. PLUSH offers dependable tools and experienced project managers to make this process easy and highly effective.
Online producers create and manage the production of content for websites as well as other online platforms. The responsibility of an online producer is to create, revise and organize images, text, video, audio, and animation for a website, blog, social media network and all other Internet platforms.
One of the most important concepts to understand about digital marketing is that the content you create should be available on every digital media platform. Podcasts are a great relationship-building tool for the audio consumer. People who listen to podcast are often on the go and download new episodes via their mobile device.
Search Engine Optimization (SEO)
SEO is an acronym for search engine optimization. Simply put SEO is the process of making the best or most effective use of search engines to market your website. The best way to provide good SEO content can be divided in two steps. The first step is creating good relevant web content on the web page for the reader and the second step is optimizing behind the scenes for the search engines.