Mobile is changing the way we use the web. With the advance in technology and network speeds, we now carry our smartphones and tablets with us everywhere we go. At PLUSH we are excited about that possibilities that our mobile marketing services can provide for our clients. As more people connect to mobile devices and incorporate them into their daily routines, it will create more opportunity for search and visibility aimed at businesses that optimize for mobile. There is no longer a one-size fits all approach when developing for the web. Businesses must understand their consumers have different behaviors, devices, screen sizes, and operating systems.

Design A Website For Every Device

You have a website and your analytics application reports show you’re getting more mobile visitors everyday. So how do you make your content better and optimize it to best serve this new audience? There is limited real estate to work with on mobile devices, so it’s important to focus on every pixel. Typically a clean modern design will test better for mobile users, since their online behaviors are different then a desktop user. Mobile web viewing behaviors can depend on where you are and what position you are in. If you’re sitting in your car you will find web browsing may be very different then when you’re standing in line or lying in bed. Our goal is to make a mobile site easy to use, and ultimately save the user time. A user-friendly design and navigation will increase conversions.

Take control of your mobile audience. Some of our clients find that they only need to deliver certain content to their mobile users. If they don’t want every page or article from their desktop website to show up on their mobile website, then we customize it to show only the content that is necessary. Mobile users may only need to see certain content so we approach each mobile site design on a case by case basis.

Behind The Scenes Of A Mobile Ready Website

The magic of coding will take place behind the scenes without modifying your current desktop website. We do this without separate links to a mobile site (IE – m.yoursite.com) or redirects that can increase a website’s loading time. You won’t have to worry about connecting your current site to separate proxy servers or a cloud. The technology we use takes care of all this in the background.

Coding is a very important aspect to mobile. If you thought you had a short attention span with desktop users, wait until you navigate the world of mobile marketing. If your website is not optimized for mobile, then most of your visitors will be waiting an average of 15 seconds for your site to load on their smartphone or tablet. If your website is responsive, then it should load faster on a mobile device. Typically it will cut the loading time in half compared to a desktop optimized website. If you really want to get a leg up on the competition, then optimizing your website for mobile users is a must! Our goal when we optimize our clients’ mobile websites is to have them load in two seconds or less. With a well coded mobile site your website will run up to 10 times faster then sites that don’t optimize for mobile.

Benefits Of A Mobile Ready Website

Below are five immediate benefits you can take advantage of when you optimize your website for mobile devices.

1) It’s another opportunity to brand your company
2) Navigation makes it easier for users to find and share content
3) Automated scaling makes it easier to load and view videos
4) Photos and Thumbnails are optimized to load faster
5) Customizing CSS designs can take advantage of retina or HD displays

At PLUSH we are passionate about our mobile marketing services and are excited to see how mobile will continue to change the way we search the web.  Everyday more people connect to the web using mobile.  So when potential customers visit your website via a mobile device, will you be ready to serve them?  Don’t loose customers to your competition.  For more information on developing a mobile website, contact PLUSH today.

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