At Plush Marketing Agency, one of the foundations of our success is the creative brief. This important document gives us an in-depth understanding of your company, its vision, and your target market. These are critical details for us to utilize to help you develop an effective digital marketing plan including web design, graphic design, and video marketing.
What Is a Creative Brief?
A creative brief is a questionnaire utilized by marketing companies as a tool for gathering information from their clients. The purpose of a creative brief is to acquire as much information as possible about the client’s company, goals, audience, and culture as well as specific details about the project at hand. A good creative brief will, at a minimum, include answers to the following questions:
• What is the basic overview of this project?
• What are the short-term and long-term goals of the project?
• Who is the target audience?
• What do you want them to think and feel?
• What is the overall message you are trying to convey?
• How is your company different from the competition?
What Is the Client’s Role in a Creative Brief?
The client plays a key role in developing the creative brief for the project. The more detailed the client’s answers are, the better equipped the marketing team will be to create a digital marketing product that meets the client’s needs to achieve the intended objective.
How Is the Creative Brief Used?
The creative brief can be used in a variety of ways, depending upon the specific digital marketing company you choose. At PLUSH, we believe that the creative brief should be carefully crafted, approved by the client, and then used as the driving document for all decisions related to the project. Our project managers, online producers, as well as design professionals routinely refer back to the creative brief throughout the project to ensure that the final product is aligned with the client’s vision and agreed-upon marketing plan.
Plush is extremely committed to client satisfaction. Thoroughness with the creative brief is just one of the ways that we exceed our client’s expectations.