You may think your website is top-notch, but what do your customers think? Too often, business owners have websites built to their liking, without considering what makes the best experience for their customers. User interface design focuses on the website’s user, creating a fluid experience that guides them through your website to complete a goal, whether it be a purchase or a phone call. The elements below often detract from the experience; turning users off and making them leave your site. A great website designer will produce websites that convert, creating clean and controlled designs that increases conversions and eliminates confusion.
Website Clutter Kills
A website that’s loaded up with distracting design, irrelevant images, several sidebar apps, and useless content creates immediate sensory overload when your customers reach your site. This problem commonly occurs when you try to pack everything you have into the page. With too much going on, it’s difficult to direct your customers through the site, as there is a ton of information to sort through. Clutter can also make your website take longer to load, making your users wait. How long would you wait for a web page to load?
Review the info you think you want on the page and ask yourself if it supports the call to action or confuses it. Put yourself in the user’s shoes; when you come to this page, are you overwhelmed by the content? If you are, it’s a red flag that you need to make changes immediately.
Websites That Convert Eliminate Annoyances
Certain website elements make visiting your site just plain annoying to use. Embedded audio is a big turn-off for users — it’s startling, and alerts everyone around them to what they’re doing. Videos with auto-play are just bad practice. Websites that aren’t built to adjust for tablets and smartphones create more work for the user, forcing them to scroll side-to-side to view your entire site. If they’re annoyed by your website, they will find a better site that suits their needs.
Video and audio are media-rich elements that can be very valuable to your website, but let your reader decide when to play it. Recognize that today’s users access websites on a variety of devices, from tiny smartphone screens to large TV screens, and design the site accordingly.
Guide Visitors Through Your Website
Site navigation that’s hard to follow hinders the user’s path through the website and more importantly your sales funnel. Websites with an endless number of pages to sort through creates an endless quest for your users to locate what they are looking for. You don’t want to make it hard for visitors to get from your homepage to your call to action so they can complete the desired goal of your website.
Navigation links should be easy to find, simplifying the user’s movement throughout the site. Avoid endless drop-down navigation menus that take time to sort through; simplify your website’s navigation to eliminate unnecessary steps for the user.
Don’t Hide Valuable Info
It’s frustrating for users when they can’t find the information they’re looking for because you’ve buried it with poor design. Putting important information where it’s hard to locate creates a barrier between the user and the information they need. The last thing you want to do is make them work.
The New York Times says a well-design website allows users to access information effortlessly. Think about the most common questions you hear from customers — put this information where it’s easy to find from your homepage. Also, make it easy for users to contact you; don’t make your phone number, address, or business hours hard to find.
If your website currently has any of these complications, it’s time to fix them. The skilled web developers at PLUSH are available to provide the redesign services your site needs to create a flawless user interface that pleases your customers.