Let’s just say 2020 was a… ‘one of a kind’ year. Dialing into the business world side of things, a lot has happened. Businesses closed, small mom and pop shops were left struggling, and A LOT changed in the consumer marketplace. At times, consumers moved almost completely from in person to online and that trend is continuing to push companies to innovate and change right alongside consumer expectations. Here is an update on what your business should be focusing on for digital marketing in 2021.
According to Tim Jones, CEO, Publicis Media Americas:
“In order for brands to succeed in a platform world, they must be digitally-resilient, have identity systems to provide personalization at scale and have the infrastructure set up to deliver relevant and meaningful experiences”.
Ok, ok, we get it things have changed – but what does this mean for my business? The point is, the time is now to pick yourself up and dust off your shoulders from the whirlwind of the past year. Start analyzing your company goals, and specifically, your marketing goals. How will you stand out? How will you get your name out there? How much can you afford to spend on what can be complicated daily tasks like posting on various social media channels?
Let’s break it down a bit and see exactly how you can rise above the rest:
Advertising on social media is important to your overall Internet marketing plan. When you advertise on social media you gain access to potential customers in exact geographical locations with specific interests to target immediately. Ads will reach your potential customers and can draw them into your website to learn about your products and services. Come on, everyone’s doing it!
A well developed website is an essential sales tool for your business that will generate leads and convert visitors into customers. The design of your website says a lot about your company too. Establishing a quality looking brand online, is proven to instill trust with potential customers and provides confidence for them to purchase your product or service. This can be a big game changer to the increased competition in your market.
Search Engine Optimization
As the search engines evolve into highly sophisticated online directories, they are placing a big emphasis on local search results.
Local search is the present and the future. While there is an increasing trend of people moving to e-commerce online, Google has clearly stated that online marketing for local business has increased dramatically because of mobile. Mobile is no longer something that is on the horizon or that we are transitioning to – it’s here!
“72% of businesses say that video has improved their conversion rate”
This is why video marketing is the most effective way to share your service. This proven method is EVERYWHERE (I’m sure you’ve seen the videos on social media channels – like Facebook, Instagram, Tik Tok, and Youtube). It captures your very essence on video and shares your skills with the world.
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