As many business owners know, a major role in the success of their local business, is to get reviews. For many of our retail and service industry clients, the difference between 3-stars and 4-stars will determine if their doors remain open next year. After all, who is the best salesperson on your team? It’s your most satisfied customers. Those customers will be sharing your company name online as well as offline to friends, family and co-workers.
Lately we have been getting calls from businesses inquiring about how to get reviews. For those businesses that are competing locally for the top spot in Google’s “local search pack results,” online reviews will play a big part in their local SEO strategy. In this article we will look at ways to get reviews online to help boost your overall search engine rankings.
Here are four tips on how to get reviews for your business
Link To Your Top Review Sites
Many popular review websites have easy to use badges and widgets that you can easily add to your website, by copying their HTML code to your homepage or a location page. Companies like Yelp or TripAdvisor have review badges that also show the number of reviews you have received. This can be useful for those companies that have already built up a fair amount of great reviews. Some customers will have an added incentive to check out your review page, if they see other people have already taking the time to leave a review. If you are just starting out, don’t worry, you can use a badge/widget without the review counter.
Be Everywhere To Get Reviews
The “be everywhere” strategy is a common theme at PLUSH and it’s the same with reviews. This means adding “review us” signs on your store window or door. Add a small sign by the checkout for those waiting in line. Also add review info to your store receipts or invoices. If it’s within your marketing budget you can include a small business card or post card that directs people to a review site where your customers frequent. The idea here is to increase the marketing touch points for all of your customers. If you can subtly remind people that your business can be reviewed on a site like Google, Yelp or Facebook that customer will think to write a company review, for your business if they are happy with a service provided or a new product. The deciding factor will be the overall customer experience, so make it a pleasurable one.
Ask For Reviews
This tip sounds simple right? Well I know first hand working with many clients over the years, that asking for a review is something that just doesn’t happen. Whether businesses are to busy or don’t have a marketing person in place to get reviews for the business, there just isn’t anyone asking for reviews. The best time to ask for a review is immediately after you have provided value to the customer. So if you just finished providing a service or product to a your customer, reach out to follow up about their experience and “ask for a review.”
Get Social with Reviews
Reviews can be linked with social networks like Facebook. We have an increasing client base that benefits from Facebook reviews as much as Google My Business, Yelp or YellowPages. Obviously Facebook isn’t going anywhere anytime soon, so incorporating Facebook reviews into your review management strategy is a fantastic idea. Just as you would post a badge/widget on your website, you should be sharing reviews on your social media platforms as well.
It’s no secret that reviews play a big part in your local SEO strategy. There are many ways to get reviews for your business and we believe in adding as many review acquisition methods to your Internet marketing strategy as possible. The most important takeaway from this article is to make leaving a review for your business an easy process. After providing an awesome service or product to your customer, don’t make them work to write you a review. If you are interested in learning about our review acquisition app that can easily direct your customers to your top review sites, check out our review management page.