Peterson Technologies is a leading information technology business located in Jessup, Maryland. Their previous website was outdated and didn’t adhere to the new standards of Google’s responsiveness base on screen size. We met Peterson Tech at their office to get an understanding of their business and office environment. We...
Focus On The Following Local Ranking Factors To Win At Local Search Relevance Google uses a combination of local ranking factors to determine the relevance of your business. The type of service your company provides plays a big role in determining relevance. During each search, Google uses several relevance signals...
Bing Business Listing Step By Step Guide 1) Go to Bing Places and click the GET STARTED button to setup your FREE Bing business listing. 2) Start by searching for either your business phone number or company name and address. Then select the “Search” button. 3) Select the “Claim...
Last week we had a restaurant photography shoot at Mosaic Bistro and Bar in Rockville, MD. The restaurant has recently been remodeled and the owner wanted to have high quality photographed images of specific dishes from the menu. Images are important to many restaurants these days, as they can...
Often times business owners (especially new owners) struggle with selecting the right platform to create their company website. There are so many options available today including free websites, template based websites and custom designed websites. While free websites can be an enticing way to cut costs for a business,...
One of the biggest concerns for a small business pursuing Google Adwords or other paid per click (PPC) advertising is the budget. Especially in competitive industries, a daily budget of $25 to $50 can get burned through quickly in a PPC campaign. Now that Google has really blurred the...
Social media has changed the marketing landscape as well as how businesses interact with their customers online. The convergence of traditional media has provided channels for companies to engage their customer directly in different ways. In fact, the depth, in which you can go, to capitalize off the likes...
It’s no secret that online reviews are an essential part of every local SEO strategy, but did you know that who writes your Google business reviews will be a search ranking factor as well? That’s right, as Google continues to grow their Local Guides platform, you will see increasing...
We have come a long way since the creation of YouTube back in 2005. It is no longer just a website to view funny trending videos forwarded from family and friends. YouTube has grown into the second largest search engine in the world and is trending towards one of...
As many business owners know, a major role in the success of their local business, is to get reviews. For many of our retail and service industry clients, the difference between 3-stars and 4-stars will determine if their doors remain open next year. After all, who is the best salesperson on...
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