While social media and mobile messaging are popular platforms for marketers, email still remains a solid favorite. According to Forbes, 91% of consumers use email daily — making an email marketing strategy a must for your business. With conversion rates as much as 3 times higher than social media...
Why Web Analytics For Small Business Is A Must
Web Analytics For Small Business Your website is a major asset to your business. With a number of people visiting your site at all hours of the day, your website is working for you not only to sell your products and services, but also to collect valuable data about...
What You Should Know About Great Landing Pages
Are Your Landing Pages Up To Par? Landing pages are the doorway into your website. Online viewers arrive at them in many ways; through Pay-Per-Click campaigns, social media pages, email marketing and local marketing referral websites. What’s on your landing page makes viewers decide to dive deeper into your...
Easy Adjustments To Your Local Marketing Strategy To Increase Sales
This year, fine-tune your local marketing strategy to put your business in front of those customers who are most likely to walk in your door. Many local businesses fall victim to very ambitious marketing strategies that just aren’t targeted to the right audience, wasting time and marketing dollars without...
4 Secrets To Designing Websites That Convert
You may think your website is top-notch, but what do your customers think? Too often, business owners have websites built to their liking, without considering what makes the best experience for their customers. User interface design focuses on the website’s user, creating a fluid experience that guides them through...
Professional Writing Tips For Successful Online Content Creation
Professional Writing Tips For Business Owners One of the cornerstones of a strong digital marketing strategy is great content. Great content not only communicates with your audience, it works as a tool to draw traffic to your website and assists you in converting viewers into customers. For powerful content...
3 Local Marketing Ideas Business Owners Should Know About
Marketing your business online has presented many new opportunities to reach your target audience. While it seems that the number of digital marketing tools are infinite, it’s important to focus on the tools that align with your company’s needs and workflow. The “attention span” is the new currency and...
Mobile Marketing Trends For 2014
Last year we saw a big shift in the way people access content online. Every year more people are gaining access to the Internet and the majority of people are doing so through smart phones, tablets or other mobile devices. The digital divide that was once as big as...
Why Isn’t Your Link Building Agency Promoting Link Earning?
If you find yourself spending a lot of time searching for inbound link opportunities for you website, then you are most likely wasting your time. If you’re spending a lot of money with a link building agency, then you may be wasting your hard earned dollars. The days of...
3 Video Marketing Tools To Add To Your Digital Marketing Toolkit
Video marketing is one of the best forms of marketing online for companies of all different sizes. There are a number of tools available to produce a video and help with your company’s online marketing. Whether you create your own videos or contract a video marketing agency to produce...