It’s no secret that online reviews are an essential part of every local SEO strategy, but did you know that who writes your Google business reviews will be a search ranking factor as well? That’s right, as Google continues to grow their Local Guides platform, you will see increasing...
We have come a long way since the creation of YouTube back in 2005. It is no longer just a website to view funny trending videos forwarded from family and friends. YouTube has grown into the second largest search engine in the world and is trending towards one of...
As many business owners know, a major role in the success of their local business, is to get reviews. For many of our retail and service industry clients, the difference between 3-stars and 4-stars will determine if their doors remain open next year. After all, who is the best salesperson on...
What are micro-moments? Micro-moments are those quick moments of intrigue throughout every day life that prompts people to turn to their mobile devices with a question for Google. Each of these moments is based on four intentions that Google considers micro-moments and more importantly something your business should be...
As more and more companies take control over their online web presence, they are turning to WordPress, the most popular platform in the website content management system (CMS) market. The simple ease of updating content like text and images without contacting a web developer is intriguing for business owners....
Recently Google has removed their ads from the sidebar of Google search results in an effort to focus on search results for mobile devices. This is a BIG change that will impact your local search SEO strategy immediately. We are living in a mobile world now more than ever....
SEO can be very temperamental, especially when done incorrectly. Once you have been hit with a penalty, it can be a tiresome task to get that penalty removed. This is why understanding everything there is to know about content marketing vs link building is very important. While both content...
Do you use the sidebar of your blog to its full potential? Have you strategically thought about how to use this valuable space? Today I’m going to explain how to optimize the sidebar of your blog for usability and conversions. If the sidebar of your blog is cluttered with...
Search engine optimization (SEO) is an essential practice when it comes to generating global traffic to your website, but what if you are looking to capture local traffic? Say for example, you run a cocktail bar in Manhattan. It is great that your SEO efforts mean you are reaching...
Online Video Marketing Techniques Have you spent time and money on video marketing without getting the results everyone else seems to be boasting about? Have you seen success from online video marketing but want to take it further? Whatever reason you have for reading this blog post, I have...
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