What is Google AdWords and how does it work? Google AdWords is a website application Google provides small businesses and Internet marketing agencies to purchase ad space within Google’s search engine. Where do Google ads appear? Google ads can appear at the top, side and bottom of search results...
WordPress has taken over the website development marketplace. If you ask most business owners who have created or redesign their website in the past 5 years, what platform they are using, most would say “Wordpress.” WordPress has made it extremely easy for businesses to make content updates and simple...
Making a sale online can be a difficult process. It’s much easier to get an existing customer, to purchase additional products or services, than converting a brand new customer. In this article, we will review the steps to converting website visitors, into paying customers. Below are the 3 steps...
Landing page layouts are extremely important for every conversion marketing or PPC (paid per click) campaign. Understanding how to create a landing page that converts potential customers in to paying customers is a combination of art and science. When creating a new landing page, it’s important to consider the...
The popularity of video for business has reached an all time high in 2015. More marketing departments and business owners who are pursuing Internet marketing are starting to implement video marketing into their annual marketing plan. According to InsideCXM, “69% of marketing, sales and business professionals have used video...
It seems like there are unlimited SEO tools available today to help you stay on top of an SEO strategy and your overall Internet marketing plan. If you’re new to Internet marketing or a business owner trying to reach your customers, then you should check out my Top 5...
As a business owner, you may think your business information that appears in an online business directory is something you own and therefore control. After all it is your business name. You pay for the phone number, your business address and make the important decisions. The truth is, when...
We all want to rank high on the first page of Google. For some competitive industries, it’s easier said then done. Ranking for a large city like Washington DC or an entire state like Maryland or Virginia can be difficult. It all depends on your business location and how...
A strong digital presence on both desktop and mobile is vital to compete online. Today over 80% of consumers will start their search for local businesses online. To be successful businesses should have a website, local business listings, social media profiles and customer reviews. While all of these factors...
Creating a successful new website can be an overwhelming process for business owners. Often our new clients have so much on their plate that they would love to pass off the entire project to an Internet marketing company. We understand that efficiency is important to all businesses, so we...
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