Search engine optimization (or SEO) is a confusing buzzword that many businesses hear when it comes to marketing their company online. From countless so-called marketing professionals spamming your inbox daily with promises of ranking your company’s website on the first page of Google to oversaturated social media posts that...
Google My Business has added yet another feature called Google Message to help small business owners connect with their customers. This feature is now apart of you Google business listing (see below) next to the call, directions and website button. Now your customers have the option to text you...
What are Google Posts? Google posts are a new feature for businesses that have setup and manage their Google My Business listing. Google posts are displayed in the knowledge graph panel (as seen below) of a search result. These posts appear in search results when the company or brand...
Electrical Connections is a top rated electrician company located in Gaithersburg Maryland. As this company continues to grow it was time to restructure the website and to clean up the user experience. There was also a lot of new content to be added to the site as part of...
Peterson Technologies is a leading information technology business located in Jessup, Maryland. Their previous website was outdated and didn’t adhere to the new standards of Google’s responsiveness base on screen size. We met Peterson Tech at their office to get an understanding of their business and office environment. We...
Focus On The Following Local Ranking Factors To Win At Local Search Relevance Google uses a combination of local ranking factors to determine the relevance of your business. The type of service your company provides plays a big role in determining relevance. During each search, Google uses several relevance signals...
Bing Business Listing Step By Step Guide 1) Go to Bing Places and click the GET STARTED button to setup your FREE Bing business listing. 2) Start by searching for either your business phone number or company name and address. Then select the “Search” button. 3) Select the “Claim...
Last week we had a restaurant photography shoot at Mosaic Bistro and Bar in Rockville, MD. The restaurant has recently been remodeled and the owner wanted to have high quality photographed images of specific dishes from the menu. Images are important to many restaurants these days, as they can...
Often times business owners (especially new owners) struggle with selecting the right platform to create their company website. There are so many options available today including free websites, template based websites and custom designed websites. While free websites can be an enticing way to cut costs for a business,...
One of the biggest concerns for a small business pursuing Google Adwords or other paid per click (PPC) advertising is the budget. Especially in competitive industries, a daily budget of $25 to $50 can get burned through quickly in a PPC campaign. Now that Google has really blurred the...
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