Social media has changed the marketing landscape as well as how businesses interact with their customers online. The convergence of traditional media has provided channels for companies to engage their customer directly in different ways. In fact, the depth, in which you can go, to capitalize off the likes...
Why It Matters Who Writes Your Google Business Reviews
It’s no secret that online reviews are an essential part of every local SEO strategy, but did you know that who writes your Google business reviews will be a search ranking factor as well? That’s right, as Google continues to grow their Local Guides platform, you will see increasing...
How a Branded YouTube Channel Adds Value to Your Business
We have come a long way since the creation of YouTube back in 2005. It is no longer just a website to view funny trending videos forwarded from family and friends. YouTube has grown into the second largest search engine in the world and is trending towards one of...
How To Get Reviews For Your Business
As many business owners know, a major role in the success of their local business, is to get reviews. For many of our retail and service industry clients, the difference between 3-stars and 4-stars will determine if their doors remain open next year. After all, who is the best salesperson on...
How Your Business Can Win With Micro-Moments
What are micro-moments? Micro-moments are those quick moments of intrigue throughout every day life that prompts people to turn to their mobile devices with a question for Google. Each of these moments is based on four intentions that Google considers micro-moments and more importantly something your business should be...
Best Web Hosting for WordPress Websites
As more and more companies take control over their online web presence, they are turning to WordPress, the most popular platform in the website content management system (CMS) market. The simple ease of updating content like text and images without contacting a web developer is intriguing for business owners....
Improve You Local Search SEO Strategy
Recently Google has removed their ads from the sidebar of Google search results in an effort to focus on search results for mobile devices. This is a BIG change that will impact your local search SEO strategy immediately. We are living in a mobile world now more than ever....
Content Marketing vs Link Building
SEO can be very temperamental, especially when done incorrectly. Once you have been hit with a penalty, it can be a tiresome task to get that penalty removed. This is why understanding everything there is to know about content marketing vs link building is very important. While both content...
How To Optimize Your Website Sidebar
Do you use the sidebar of your blog to its full potential? Have you strategically thought about how to use this valuable space? Today I’m going to explain how to optimize the sidebar of your blog for usability and conversions. If the sidebar of your blog is cluttered with...
Local SEO Tips: The Golden Rules of Local Search
Search engine optimization (SEO) is an essential practice when it comes to generating global traffic to your website, but what if you are looking to capture local traffic? Say for example, you run a cocktail bar in Manhattan. It is great that your SEO efforts mean you are reaching...