SEO can be very temperamental, especially when done incorrectly. Once you have been hit with a penalty, it can be a tiresome task to get that penalty removed. This is why understanding everything there is to know about content marketing vs link building is very important. While both content...
How To Optimize Your Website Sidebar
Do you use the sidebar of your blog to its full potential? Have you strategically thought about how to use this valuable space? Today I’m going to explain how to optimize the sidebar of your blog for usability and conversions. If the sidebar of your blog is cluttered with...
Local SEO Tips: The Golden Rules of Local Search
Search engine optimization (SEO) is an essential practice when it comes to generating global traffic to your website, but what if you are looking to capture local traffic? Say for example, you run a cocktail bar in Manhattan. It is great that your SEO efforts mean you are reaching...
3 Ways To Jumpstart Your Online Video Marketing
Online Video Marketing Techniques Have you spent time and money on video marketing without getting the results everyone else seems to be boasting about? Have you seen success from online video marketing but want to take it further? Whatever reason you have for reading this blog post, I have...
What Is Google AdWords?
What is Google AdWords and how does it work? Google AdWords is a website application Google provides small businesses and Digital Marketing Agencies to purchase ad space within Google’s search engine. Where do Google ads appear? Google ads can appear at the top, side and bottom of search results...
3 WordPress Plugins For Businesses
WordPress has taken over the website development marketplace. If you ask most business owners who have created or redesign their website in the past 5 years, what platform they are using, most would say “Wordpress.” WordPress has made it extremely easy for businesses to make content updates and simple...
3 Steps To Increase Online Sales
Making a sale online can be a difficult process. It’s much easier to get an existing customer, to purchase additional products or services, than converting a brand new customer. In this article, we will review the steps to converting website visitors, into paying customers. Below are the 3 steps...
6 Landing Page Best Practices To Increase Conversions
Landing page layouts are extremely important for every conversion marketing or PPC (paid per click) campaign. Understanding how to create a landing page that converts potential customers in to paying customers is a combination of art and science. When creating a new landing page, it’s important to consider the...
How To Increase Production Value With Video Production
The popularity of video for business has reached an all time high in 2015. More marketing departments and business owners who are pursuing Internet marketing are starting to implement video marketing into their annual marketing plan. According to InsideCXM, “69% of marketing, sales and business professionals have used video...
Top 5 Best SEO Tools For Small Business Owners
It seems like there are unlimited SEO tools available today to help you stay on top of an SEO strategy and your overall Internet marketing plan. If you’re new to Internet marketing or a business owner trying to reach your customers, then you should check out my Top 5...