The Web Design Strategy
We recently completed a new spa website design for a top rated skin care spa in Arlington Virginia. The owner of the company contacted us because their previous website did not function correctly and was very slow loading on both desktop computers and mobile devices. Our goal was to restructure the website, speed up the loading time and to optimize it for search engines.
New Website Hosting
Many times a slow loading website can be the result of a slow server or a poorly optimized one. There are many cheap options for website hosting that seem appealing because of price but can severely hinder the success of your website. When choosing website hosting, you need to consider the needs of your website and make sure the website platform you choose, is optimized for the web sever where it will live. We purchased new hosting with a top tier website hosting company and rebuilt the website from the ground level.
Spa Website Design
After the foundation was set with premium web hosting, we installed the web platform and selected a premium template as the framework for the website. Then we started to layout each page and organize the content in a structure that ultimately would make sense for potential customers. We incorporated the spa’s color palette with a carefully selected font that would match the style of the company. Next we worked with the owner to meticulously choose images that were attention grabbing.
On-Page Optimization
To complete online within search engines against other businesses, your website must be optimized. If you don’t add optimizations like SEO titles and descriptions as well as other meta tag descriptions to your website, then you may be missing out on a number of local leads for your business. Once we optimized the website with on-page search engine optimization, we installed analytics to track site performance. Then we submitted a sitemap to the top search engines, to tell them how to index the website.
Web Design Recap
The owner was happy with the results of the spa website design. Some of the pages started ranking locally within days, which was exciting since it can take between 6-9 months to achieve organic and local rankings. After launching the website potential customers where able to navigate a cleaner website layout and find the information the needed with ease.
If you would like to learn more about our website design services then send us a message or call us at (202) 683-6881.
