YouTube Marketing is essential to your Internet marketing strategy.
YouTube Commercials Vs. TV Commercials
YouTube commercials have surpassed TV commercials
People watch over a hundred million hours of video everyday and it doesn’t just take place in their living room anymore! With the ability to track each view, businesses have no reason to waste time producing and recouping the ROI of a TV commercial.
The way people view video content is now through a combination of multiple screens and devices. In fact, often times many people are using two screens at once. For example while watching Netflix on a TV or computer, they could also be searching the web with a mobile device.
With YouTube video commercials you can reach people on every screen, computer, mobile device and television (via a platform like Apple TV, Chromecast, Roku or Amazon Fire).
Depending on the size of audience you would like to reach, YouTube marketing allows you to set a video budget that can guarantee views at the fraction of the cost of TV commercial ad buying. Increase subscriptions to your channel and find potential new customers all while increasing your brand awareness with YouTube marketing.
YouTube has over a billion users–almost a third of all people on the Internet–and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views. – YouTube
Engage your customers with an enjoyable experience.
Get more views with video ads in a YouTube marketing plan. When you produce video content that your audience wants to see, then they will happily engage with it.
Advertising on YouTube allows you to target a specific audience. Choose if you want to target a specific age group, gender, geographic location and subject matter.
4 Ways To Engage Viewers With Your Brand
- Stay on schedule – Create video content on a weekly or at least a monthly schedule to promote your products or services.
- High Energy – Let your audience know that you are passionate about your brand and give them a reason to be as well.
- Increase Production Value – Add professional music, voiceover and b-roll that supports the topic of the video.
- Tell Your Story – Connect with your viewers on an emotional level to create brand loyalty.