Web Analytics For Small Business

Your website is a major asset to your business. With a number of people visiting your site at all hours of the day, your website is working for you not only to sell your products and services, but also to collect valuable data about your customers. If you’re not doing anything with this data, you’re missing a great opportunity to engage your visitors and increase online conversions. Tap into the increased earning potential your website can offer through web analytics for your small business. Your website’s analytics captures all kinds of data about your visitors, from how they’re finding your website to what content they’re viewing. Use analytics to evaluate your web traffic and apply this knowledge to assist you in making strong marketing decisions for your business.

Why Web Analytics?

Without analytics, you don’t really know how effective your website is performing. Web analytics for small business provides you with seemingly endless information about your visitors and how they are interacting with your website. Use this data not only to see what’s working now but more importantly to make smart, evidence-based decisions to help your business move forward in the future.

Your Web Analytics Options

There are many analytics options that can be used with your website to collect data about your visitors. From free options to subscriptions, each tool will allow you to capture a wide range of information relating to all the elements of your website, from page clicks to video views. Some of the most popular options for business owners include:

  1. Google Analytics
  2. KISSMetrics
  3. Moz Analytics

Interpreting Your Analytics

Your analytics program will collect an abundance of data for your business, but it’s absolutely worthless to you if you don’t understand what you’re looking at or know what you should be looking for. In order to make the most of this data, Inc. Magazine advises investing in an analytics consultant who will help you understand the data and evaluate the incoming information. Utilizing a consultant who knows the ins and outs of the data you’re collecting will save you time sorting through data yourself and ensure you’re interpreting all the information accurately.

Put Analytics Data to Use

According to CIO.com, your website’s analytics data can be a priceless player when it comes to making smart marketing decisions for your business. Evaluating the information collected through analytics will allow you to gauge the interest of your audience and where your traffic is coming from to create targeted marketing campaigns with a higher success rate. Don’t waste your marketing dollars by developing marketing initiatives blindly; use the data you have on-hand to make informed decisions that will offer a higher return on investment for your business. Analytics data will also help you build a strong website that engages your visitors the way you want it to. Websites aren’t one-size-fits-all; as your business evolves, your original website may need changes to help you achieve your goals, and analytics data can help you identify areas in need of improvement. When it’s time for a website redesign or information update, turn to your analytics data to make the most of your changes.

Implement Analytics Now

PLUSH Marketing will help you implement analytics programs and evaluate your data to improve your business’s digital marketing strategy. Our consultants analyze your data and show you how to put it to work wisely, increasing online engagement and conversions which will boost your sales and revenue. Contact us today to get started!

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