REACH

Service Offered

Email Marketing

The Most Profitable Channel You’re Probably Underusing

Email marketing is not dead.

It’s one of the highest-performing digital marketing channels available — and when done strategically, it consistently delivers some of the strongest ROI across industries.

At Plush Marketing Agency, email marketing isn’t an afterthought. It’s a core growth driver. We handle strategy, design, automation, list building, and campaign execution — whether you’re starting from zero or refining an existing list.

The reason behind it

Why Email Marketing Still Works

Email gives you something social media doesn’t: direct access

You’re not fighting algorithms. You’re showing up in someone’s inbox — intentionally.

According to Campaign Monitor:

“Email marketing delivers an average ROI of $42 for every $1 spent.”
— Campaign Monitor

And Constant Contact reinforces its continued impact:

“Email remains one of the most effective ways to reach and engage customers.”
— Constant Contact

Email Marketing builds consistent brand visibility

When executed properly, email marketing:

Builds consistent brand visibility
Drives repeat business
Supports promotions and launches
Nurtures long-term customer relationships

Converts at higher rates than many paid channels

Industry Highlight: Restaurant & Hospitality Email Marketing

In the restaurant and hospitality industry, email marketing is one of the most predictable revenue drivers available.

Restaurant email campaigns consistently outperform social posts because they reach guests directly — without relying on algorithms.

At Plush, we’ve seen firsthand how powerful this can be.

According to Toast’s restaurant marketing insights:

“Email marketing is one of the most cost-effective ways for restaurants to drive repeat visits and guest loyalty.”
— Toast Marketing Resources

On average, it’s not uncommon for a single well-executed restaurant email campaign to generate around $3,000 in revenue, depending on list size and offer structure.

That translates to approximately a 10:1 to 16:1 return on investment — or $10 to $16 in revenue for every $1 invested in email marketing.

And that’s from one campaign.

EXPERTS

Image

Content Fuels Email Performance

Email marketing only works as well as the content inside it.

Professional photography

Strategic videography

Clear messaging

Authentic visuals

Email isn’t just copy. It’s experience.

If you’re wondering how to strengthen your campaign content, explore our Photography and Videography services — because strong visuals directly impact open rates, click-through rates, and conversions.

What We Offer

How Plush Approaches Email Marketing

We break email marketing into four clear phases:

1. Build Your List

No email list? Not a problem.

We help clients grow email databases through:

Website sign-up forms
Lead magnets and gated content
In-store or event capture strategies
Paid ads designed for list growth
Incentive-based opt-ins

A strong list is the foundation of everything that follows.

2. Design That Reflects Your Brand

Once your list is established, design matters.

We create:

On-brand email templates
Engaging, mobile-responsive layouts
Clear call-to-action structures
Visual hierarchy that drives clicks

Your emails should feel like an extension of your brand — polished, intentional, and built for your target audience.

3. Automation That Works in the Background

Automated email marketing keeps your brand visible without constant manual effort.

We recommend setting up automations such as:

Welcome sequences
Thank-you emails
Post-visit follow-ups
VIP or top-spender recognition
Birthday or milestone campaigns
Re-engagement campaigns

Automations create ongoing touchpoints that strengthen customer loyalty and lifetime value.

4. Monthly Campaigns That Keep You Relevant

In addition to automation, we recommend 1–2 email campaigns per month at minimum.

These can include:

Upcoming events
Product or menu launches
Promotions
Seasonal campaigns
Newsletter-style updates
Educational content

Monthly email campaigns maintain consistent visibility while supporting revenue goals.

Why This Matters in High-Trust Industries

We work across major email marketing platforms, including:

Mailchimp
Constant Contact
Klaviyo
ActiveCampaign
And restaurant-specific platforms like Toast

Plush has partnered with Toast for over five years, making email marketing a seamless add-on for restaurants already operating within the Toast ecosystem.

If you’re already using a platform, we integrate.

If you’re starting fresh, we guide you.

Landing Pages & Website Integration

Email marketing works best when it’s connected.

If your campaign requires a dedicated landing page for sign-ups, promotions, or conversions, we can:

Work directly with your website manager
Or build and manage landing pages in-house

As a full-service digital marketing agency, we ensure your email marketing aligns with your website, paid ads, social media, and broader strategy.

PROCESS

STATS

Want a Closer Look at Real Results?

We can also share:

Case studies
Performance metrics
Before-and-after email redesigns
Automation flow examples

Access to samples is shared after email submission so we can tailor examples to your industry.

Why Plush Is Different

We don’t send emails just to send them.

We:

Build strategy around performance
Design with conversion in mind
Monitor engagement and optimize
Connect email to your broader marketing ecosystem

Email marketing should feel intentional, not random.

When done well, it becomes one of the most reliable revenue channels your business has.

Ready to Make Email One of Your Strongest Growth Channels?

Whether you need list building, automation, monthly campaigns, or full-service email marketing management, we’re ready to build a strategy that works.

REASONS

Reviews

Hear From Our Clients

Testimonials

At PLUSH, we take pride in the relationships we build with our clients, and the results speak for themselves. With nearly 40 5-star reviews on Google, our clients consistently rave about the exceptional service, creative solutions, and tangible results we deliver.

Ashrut Rode

Nick Marks from Plush Marketing is great for all your digital marketing needs. I’ve worked with him on many projects and can attest to his character and ability. He has immense experience with restaurants, and I highly recommend anyone in that industry reach out to him. You won’t be disappointed with his work!

Hank Patterson

Plush has consistently provided creative content and timely posting across our social media platforms. They create and implement engaging email campaigns that have added significantly to our bottom line. Their team has exceeded our expectations in meeting the many challenges we have thrown their way.

Brandon Godfrey

My family owns an outdoor living construction company, and we were burnt out from doing our own marketing. Plush not only delivered quality social media posts and fully managed our accounts but also helped us implement a remarkable Google ads strategy that helped us compete against businesses with much bigger budgets. We were even on YouTube TV which was super cool for customers to see.

Evan Keith Langert

Nick is one of the most creative, knowledgeable, skilled, and ethical marketing professionals that I’ve ever known. If you knew me, you’d know that I don’t throw out a lot of superlatives. However, in Nick’s case they are deserved. I’d recommend Nick and Plush Marketing Agency to anyone without hesitation.

P Vang

We transitioned to Plush Marketing Agency at the end of 2021, moving away from an old advertising agency. It has been an incredible journey working with them. They have given life to our Social Media accounts on all platforms working with multiple restaurant concepts. Nick and his team have been accommodating and professional with our needs. We look forward to another amazing year.

Virginia Hamilton

We recently transitioned our marketing efforts to Plush Marketing due to a lack of understanding from our previous agency. Plush Marketing has consistently exceeded our expectations with their responsiveness, impactful ads, and revamped website. We also appreciate how Marielle and Nick have kept us informed and updated throughout the process. We wholeheartedly recommend your amazing agency.

Team Forkepedia

Over the past year or so I’ve been partnering with Plush on creative projects and couldn’t be happier! Their seamless workflow, thorough communication, and ability to go above and beyond with deliverables has made tackling any marketing goal a breeze!

Daphne Rivers

Marielle and her marketing team at Plush Marketing Agency are positively fabulous to work with! They really listened to us at Cover Gals Blinds & Drapes. They created our beautiful website and marketing campaigns that aligned with our vision for our small business. We highly recommend them1

Dominik Rouse

Marielle and her team are such a pleasure to work with. I hired the Plush team for social media consulting and wow there was a lot to cover and learn. I am tapping them for their insights and perspectives on a regular basis now. Honest, trustworthy, hard working and so flexible with my needs.