What is Social Media Marketing?
Social media marketing (or SMM) is an internet marketing strategy that uses social media platforms to build brand awareness, drive traffic to websites and ultimately increase sales for a product or service. A successful SMM strategies utilizes a mix of organic social media engagement and paid social media advertisements.
At PLUSH Marketing or most effective social media marketing strategy includes creating engaging custom content, strategically publishing posts and targeting specific audiences with advertising. In a world dominated by digital apps, trends seem to change with every swipe of the thumb. However, with the right strategies in place, social media could provide endless opportunities for you to build your audience and maximize your profits.
Engage Your Target Market on Multiple Platforms
Only Google beats Facebook in terms of sheer market size. With more than 260 million users in North America alone, it is absolutely essential that you not only have a Facebook presence, but that you curate it and maximize its potential. In fact, businesses of all sizes have experienced dramatic results from investments in Facebook marketing.
The Instagram app has over 2 billion monthly active users, and they love to get to know the brands they support. So don’t just tell your company’s story – show your target audience what happens behind the scenes! Let them meet you and your team. Demonstrate what makes you different from the competition. That’s how you make a customer for life.
One of the newest and fastest-growing social media platforms out there, TikTok is essential for any company looking to reach a young, energetic audience. Create a channel for your brand or engage influencers to promote your products and services. Either way, the possibilities are endless!
Did you know that YouTube is the second-largest search engine on the internet? It’s true, and it represents a massive opportunity for business owners who want to promote their brands. YouTube is all about creating engaging content. From product tutorials and behind-the-scenes footage to direct promotions and even infomercials, Plush Marketing can help you find your ideal voice.
Every day, some 38 million people in the United States log onto their Twitter accounts. That’s a truly massive audience, and it’s one that your company could be courting right now. That said, Twitter marketing is an art form, and doing it effectively means keeping up with trends and avoiding potential pitfalls. But with Plush as your guide, you can establish a presence that will pay off for years to come.
Yelp has evolved from a simple restaurant review website into one of the most important business listing services in the world. In fact, around 178 million unique visitors log onto the Yelp homepage every single month.! You don’t just want to make sure they find what they’re looking for, but that you make a great impression when they do. That’s why Yelp Management is one of the top services we offer.
Services to Pump Up Your Social Media Presence
Posting (Photos + Video clips)
Trying to come up with engaging, high-quality social media posts can quickly turn into a full-time job. Let us do the heavy lifting for your brand while you handle things IRL.
Stories are all the rage on Instagram, Facebook, and Snapchat. Our team can help you find the perfect balance between authenticity and professionalism so you can stand out from the competition.
Instagram’s “Reels” option is one of the best ways to engage with your current (and potential) target audience. We can help you design fully-interactive reels with multiple video clips, stickers, filters, and calls to action.
Tik Tok is known for offering short, funny videos. But did you know that videos can last as long as 10 minutes? Let us help you harness the trends and establish your brand in this growing market.
Fostering engagement is the whole reason to invest in social media marketing in the first place. That said, engaging with your audience takes up a lot of time. Why not have a team you trust handle those messages, comments, and questions for you?
Page Monitoring and Responding
You can’t be on your phone 24/7 and still run your business. With our page monitoring and responding service, we can engage your audience within minutes of them reaching out.
Advertising / Promoting
Most social media platforms offer some form of paid advertising option. We can help you determine if doing so will be worth your while, then design and run your promotion on your behalf.
If you’re looking to make a big splash on one or more social media platforms, let Plush craft a fully-customized marketing campaign for you. We’ll have you competing with the biggest brands in no time.
Holidays / National Days / Seasonal Quarterly Guides
Every day is a holiday to someone. That means every day is another opportunity for a cleverly-worded social media post and a motivating call-to-action from your team at Plush Marketing.
The right plan of attack can make all the difference when you’re growing your brand via social media. We can create a tailor-made playbook to help you maximize results and minimize costs.
A’ La Carte Add-Ons
Looking to just “dip your toes” into the social media marketing waters? Reach out to our team and ask about our a’ la carte add-on options.
Got an idea for a post, promotion, or service that you don’t see here? We can help bring it to (digital) life! Simply reach out to us for a free consolation.
Why Social Media Matters
At it’s heart, marketing is about getting your brand name, products, and services in front of as many eyes as possible. In the past, this was prohibitively expensive for smaller businesses – and they needed it the most!
Social media has “evened the playing field,” allowing brands of all sizes and types to get their message to the masses quickly, easily and efficiently. However, the sheer potential of the social media marketplace means they’re in for some stiff competition. It also means spending hours spent on posts, comments, and videos when you should be running your business.
That’s where Plush Marketing comes in. We have the experience and expertise necessary to help you achieve your social media marketing goals and promote your brand name, company or organization the right way.
There’s a virtually untapped audience waiting for you online. Let us help you reach out and say “hi.”
Ready to learn more about our Social Media Marketing services? Fill out the form below or Call (202) 683-6881.