ADS

META, Google and Tiktok

Online Advertising

Digital advertising has transformed how brands connect with audiences. In today’s landscape, paid media is no longer optional. It is essential for visibility, growth, and measurable return. As organic reach continues to decline, paid campaigns now outperform organic content by more than five times on major platforms. Global ad spend has nearly tripled since 2018 and continues to rise as businesses invest where attention truly lives online.

At Plush Marketing Agency, we create strategic, data-driven campaigns across Meta, Google, and TikTok that help brands capture attention, drive conversions, and build lasting awareness. Each platform offers unique strengths that we know how to harness with precision. Meta delivers unmatched audience targeting. Google captures high-intent search visibility. TikTok builds cultural relevance and reach faster than any other platform.

Our approach blends creativity with analytics to deliver advertising that performs. From strategy to execution, we design campaigns that amplify your brand message, optimize every impression, and position your business to thrive in an increasingly competitive digital world.

01

Discovery and Goals
Every campaign begins with understanding your brand, audience, and objectives. We identify where your opportunities lie and define what success looks like for your business. This strategic clarity sets the foundation for an effective and results-driven advertising plan.

02

Platform Strategy
We select the platforms that will deliver the greatest impact for your goals. Whether Meta, Google, or TikTok, each channel plays a distinct role in your marketing ecosystem. We design a cross-platform strategy that ensures your message reaches the right people at the right time.

03

Creative Development
Our creative team designs visuals and messaging that stand out and resonate. Every element—from ad copy to video content—is crafted to reflect your brand identity while inspiring clicks, shares, and conversions.

04

Optimization and Management
Once campaigns are live, we monitor performance closely. Our team tests, refines, and optimizes creative, audience segments, and placements to maximize reach, efficiency, and return on ad spend.

05

Insights and Growth
We believe every result should inform your next move. Through detailed reporting and performance insights, we translate data into actionable strategies that guide future campaigns and support sustainable growth.

Process

Insight

Online advertising continues to capture a growing share of global marketing budgets as brands shift investment toward measurable, performance-driven channels. From 2018 to 2025, digital ad spend has nearly doubled, reflecting how businesses prioritize visibility, precision, and scalability in an increasingly digital marketplace.

The chart illustrates the steady rise of Google Ads and social media advertising, both of which remain essential to brand discovery and conversion. Google dominates high-intent search moments where audiences are ready to act, while social platforms drive engagement through visual storytelling and community connection. The newest frontier, Connected TV (CTV), has surged as streaming viewership expands, blending the storytelling power of television with the targeting precision of digital. Together, these three channels represent the core of modern marketing strategy, offering brands the reach, flexibility, and performance required to thrive in today’s competitive landscape.

Across every major platform, paid advertising consistently outperforms organic reach, proving the growing importance of strategic investment in digital media. While organic content builds credibility and community over time, paid campaigns provide the visibility needed to reach larger, more targeted audiences.

Platforms such as Instagram and Facebook continue to deliver the highest returns on paid impressions, while TikTok and YouTube Shorts offer unmatched potential for rapid awareness and engagement. Even on LinkedIn, paid placements enhance professional visibility and lead generation. Together, these insights highlight the necessity of balancing organic presence with data-driven paid strategy to achieve sustained growth and measurable results.

Hear From Our Clients

Testimonials

At PLUSH, we take pride in the relationships we build with our clients, and the results speak for themselves. With nearly 40 5-star reviews on Google, our clients consistently rave about the exceptional service, creative solutions, and tangible results we deliver.

Ashrut Rode

Nick Marks from Plush Marketing is great for all your digital marketing needs. I’ve worked with him on many projects and can attest to his character and ability. He has immense experience with restaurants, and I highly recommend anyone in that industry reach out to him. You won’t be disappointed with his work!

Hank Patterson

Plush has consistently provided creative content and timely posting across our social media platforms. They create and implement engaging email campaigns that have added significantly to our bottom line. Their team has exceeded our expectations in meeting the many challenges we have thrown their way.

Brandon Godfrey

My family owns an outdoor living construction company, and we were burnt out from doing our own marketing. Plush not only delivered quality social media posts and fully managed our accounts but also helped us implement a remarkable Google ads strategy that helped us compete against businesses with much bigger budgets. We were even on YouTube TV which was super cool for customers to see.

Evan Keith Langert

Nick is one of the most creative, knowledgeable, skilled, and ethical marketing professionals that I’ve ever known. If you knew me, you’d know that I don’t throw out a lot of superlatives. However, in Nick’s case they are deserved. I’d recommend Nick and Plush Marketing Agency to anyone without hesitation.

P Vang

We transitioned to Plush Marketing Agency at the end of 2021, moving away from an old advertising agency. It has been an incredible journey working with them. They have given life to our Social Media accounts on all platforms working with multiple restaurant concepts. Nick and his team have been accommodating and professional with our needs. We look forward to another amazing year.

Virginia Hamilton

We recently transitioned our marketing efforts to Plush Marketing due to a lack of understanding from our previous agency. Plush Marketing has consistently exceeded our expectations with their responsiveness, impactful ads, and revamped website. We also appreciate how Marielle and Nick have kept us informed and updated throughout the process. We wholeheartedly recommend your amazing agency.

Team Forkepedia

Over the past year or so I’ve been partnering with Plush on creative projects and couldn’t be happier! Their seamless workflow, thorough communication, and ability to go above and beyond with deliverables has made tackling any marketing goal a breeze!

Daphne Rivers

Marielle and her marketing team at Plush Marketing Agency are positively fabulous to work with! They really listened to us at Cover Gals Blinds & Drapes. They created our beautiful website and marketing campaigns that aligned with our vision for our small business. We highly recommend them1

Dominik Rouse

Marielle and her team are such a pleasure to work with. I hired the Plush team for social media consulting and wow there was a lot to cover and learn. I am tapping them for their insights and perspectives on a regular basis now. Honest, trustworthy, hard working and so flexible with my needs.

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