When a luxury hotel undergoes a total transformation right in the heart of National Landing, the visual identity must match the ambition of the project. Recently, the Plush Marketing Agency team headed to the newly revamped Westin Crystal City to capture the primary launch content for their stunning new restaurant: Stillwater & Stone.
Located just outside of DCA Reagan National Airport, this is not just a hotel restaurant. It is a massive, top to bottom project designed to redefine the dining experience for travelers and Arlington locals alike.
Stillwater & Stone in Arlington, VA: Luxury Branding and Content Creation
If you are searching for high-end hospitality marketing in Arlington, VA, this is what a premier launch looks like. Plush Marketing Agency recently partnered with the Westin Crystal City, located at 1800 Richmond Highway, for a primary content shoot to debut Stillwater & Stone.
The proximity to DCA Reagan Airport makes this a strategic hub for influencers and elite travelers. Our goal was to capture the sophisticated, modern energy of the space and translate it into a performance driven social media strategy.
A Destination for Every Occasion: The Staycation Vibe
The new Stillwater & Stone space is designed with a staycation sort of vibe that caters to every type of guest. During our shoot, we strategically captured content that highlights the versatility of the venue.
Whether you are looking for a romantic date night spot with award winning cocktails or a family friendly environment for a weekend brunch, this space delivers. We focused on the transition from the bright, welcoming morning energy of the coffee bar to the moody, elevated atmosphere of the evening restaurant space.
Stillwater & Stone is also the ultimate destination for the modern professional. The layout is incredibly remote worker friendly and business traveler friendly, offering high speed connectivity and comfortable seating that makes it easy to stay productive between flights or meetings.
Going Above and Beyond for Client Success
At Plush, we believe our client success is our success. This was a monumental project for the Westin team, and we wanted to ensure the content reflected the scale of their investment.
While we were originally scheduled for a two hour session, the creative energy in the new space was so high that we ended up extending the shoot by an hour and a half. As a gift to celebrate their grand opening, we provided that extra time entirely complimentary.
To ensure the production was a massive success, we also went the extra mile by:
- Sourcing Complimentary Talent: We gifted the client professional talent to appear in the content, ensuring the restaurant felt lived in, vibrant, and welcoming.
- Expanding the Crew: We brought two extra team members to the set at no additional cost to handle the complex lighting and styling needs of such a large scale restaurant revamp.
A Multi-Faceted Marketing Approach
Our work with Stillwater & Stone goes beyond a single day of photography. We are managing a comprehensive marketing rollout that includes:
- Influencer Marketing Services: We are leveraging our network to connect the restaurant with the right voices in the DMV area to drive foot traffic immediately.
- Social Media Management: Using the phenomenal photography and video from this shoot, we are building a digital presence that highlights their elevated menu and craft bar.
- Content Strategy: From high resolution website assets to viral ready reels, every piece of content is designed to position Stillwater & Stone as the premier dining destination near National Landing.
Phenomenal Results for a Phenomenal Space
Whether you are looking for a romantic date night spot with award winning cocktails or a family friendly environment for a weekend brunch, this space delivers. We focused on the transition from the bright, welcoming morning energy of the coffee bar to the moody, elevated atmosphere of the evening restaurant space.
This was only the beginning. With more content and influencer collaborations on the horizon, Stillwater & Stone is set to become a landmark in the Crystal City community. If you are looking for a creative partner that is as invested in your grand opening as you are, Plush Marketing Agency is ready to exceed your expectations.
