Toast Google Ads
Connect Local Searches with Direct Kitchen Orders
When a hungry consumer opens Google Maps or searches for “best catering near me” or “date night spots in Arlington,” your restaurant needs to show up prominently.
Product data released by Toast indicates that integrated search engine campaigns are a powerful driver for acquiring new guests. According to case details published via StockTitan, typical beta users running campaigns through the Toast Advertising platform observed an average return on ad spend (ROAS) of over 8X, effectively earning $8 in sales for every dollar dedicated to Google Ads.
When a Hungry Guest Searches,
You Need to Appear First
When a consumer opens Google Maps or searches “best catering near me” or “date night spots in Arlington,” your restaurant needs to show up prominently. Plush Marketing bridges premium culinary production with point-of-sale data architecture — structuring campaigns that guide high-intent diners straight to your owned ordering, reservation, and catering channels.
8X
Average return on ad spend reported by Toast Advertising beta users — earning $8 in real sales for every $1 dedicated to Google Ads.
TikTok thrives on authenticity, pacing, and human connection. But like any premium ad space, performance is dictated by a strict marriage of creative asset quality and budget parameters.
Seamless Tracking. Real Revenue Data.
Full Google Network Reach
PMax campaigns place your restaurant across Search, Maps, YouTube, Gmail, and the Display Network — everywhere guests discover new dining options.
Direct ROAS Tracking
Because ads link directly into your Toast ecosystem, your dashboard reads actual dollars generated — real revenue from online ordering, Catering & Events, and Toast Tables®.
Owned-Channel Priority
We structure campaigns to lead guests to your native Toast ordering platform — capturing guest data and keeping sales through commission-free channels.
Geographic Precision
Campaign boundaries are configured around your specific neighborhoods and driving radiuses, prioritizing budget where guests are most likely to order or visit
If you are already partner-building with our Social Media for Restaurants Package, scaling your presence into Google Ads is the ultimate friction-free transition.
Because our production crews are already capturing high-end, cinematic culinary content and executing your regular monthly postings, the heavy lifting is completely done. We seamlessly adapt and plug that exact premium asset library straight into your Toast Google Ads engine. Your high-performing organic assets are instantly weaponized for paid search, turning your stunning visual footprint into immediate conversions without the cost or stress of a brand-new content shoot.
Maximizing the Value of Automation
The Toast advertising platform uses automated campaign components to find hungry guests. But machine learning is only as effective as the strategy and assets fueling it. Plush fine-tunes every parameter for peak efficiency.
- Targeted Geographic Mapping — We focus your budget on the exact neighborhoods and driving radiuses where guests are most likely to order or visit.
- High-End Creative Asset Production — Plush fills your PMax campaigns with professional photography and video that stops local diners mid-scroll.
- Strategic Goal Blueprinting — We build your campaigns around one clear priority — whether that’s catering leads, reservations, or takeout — and scale from there.
Toast FAQ
Do I need to provide my own photos and videos?
Not at all. High-end creative asset production is a core part of what we do. If you’re already on our Social Media package, we plug your existing content library directly into your campaigns. If not, our production team handles everything from scratch.
How much should I budget to get started?
Every restaurant is different, and we tailor budget recommendations based on your market, goals, and current Toast setup. We discuss this in detail during your strategy session — there’s no one-size-fits-all number, and we’ll never recommend more than your operation can realistically support.
Start With a Strategy Conversation
Whether you are looking for ongoing marketing services, a one time strategy session, or deeper consulting support, Plush Marketing Agency can help you develop a clear plan for growth.
Every strong marketing system begins with strategy.
Testimonials
At PLUSH, we take pride in the relationships we build with our clients, and the results speak for themselves. With nearly 40 5-star reviews on Google, our clients consistently rave about the exceptional service, creative solutions, and tangible results we deliver.
Ashrut Rode
Nick Marks from Plush Marketing is great for all your digital marketing needs. I’ve worked with him on many projects and can attest to his character and ability. He has immense experience with restaurants, and I highly recommend anyone in that industry reach out to him. You won’t be disappointed with his work!
Hank Patterson
Plush has consistently provided creative content and timely posting across our social media platforms. They create and implement engaging email campaigns that have added significantly to our bottom line. Their team has exceeded our expectations in meeting the many challenges we have thrown their way.
Brandon Godfrey
My family owns an outdoor living construction company, and we were burnt out from doing our own marketing. Plush not only delivered quality social media posts and fully managed our accounts but also helped us implement a remarkable Google ads strategy that helped us compete against businesses with much bigger budgets. We were even on YouTube TV which was super cool for customers to see.
Evan Keith Langert
Nick is one of the most creative, knowledgeable, skilled, and ethical marketing professionals that I’ve ever known. If you knew me, you’d know that I don’t throw out a lot of superlatives. However, in Nick’s case they are deserved. I’d recommend Nick and Plush Marketing Agency to anyone without hesitation.
P Vang
We transitioned to Plush Marketing Agency at the end of 2021, moving away from an old advertising agency. It has been an incredible journey working with them. They have given life to our Social Media accounts on all platforms working with multiple restaurant concepts. Nick and his team have been accommodating and professional with our needs. We look forward to another amazing year.
Virginia Hamilton
We recently transitioned our marketing efforts to Plush Marketing due to a lack of understanding from our previous agency. Plush Marketing has consistently exceeded our expectations with their responsiveness, impactful ads, and revamped website. We also appreciate how Marielle and Nick have kept us informed and updated throughout the process. We wholeheartedly recommend your amazing agency.
Team Forkepedia
Over the past year or so I’ve been partnering with Plush on creative projects and couldn’t be happier! Their seamless workflow, thorough communication, and ability to go above and beyond with deliverables has made tackling any marketing goal a breeze!
Daphne Rivers
Marielle and her marketing team at Plush Marketing Agency are positively fabulous to work with! They really listened to us at Cover Gals Blinds & Drapes. They created our beautiful website and marketing campaigns that aligned with our vision for our small business. We highly recommend them1
Dominik Rouse
Marielle and her team are such a pleasure to work with. I hired the Plush team for social media consulting and wow there was a lot to cover and learn. I am tapping them for their insights and perspectives on a regular basis now. Honest, trustworthy, hard working and so flexible with my needs.
Go Beyond Traditional Marketing
We pride ourselves on delivering exceptional results for our clients. What sets us apart is our strategic approach.
Our clients have been featured in Forbes, Michelin Guide, DC’s Top 40 Under 40, Best Burgers in Virginia, WUASA9, and so much more.
Fill out the form below, and let our expertise and dedication elevate your brand’s presence and success.
"Marketing is no longer about the stuff you make but the stories you tell.”
“People don’t like to be sold, but they love to buy.”
“The art of marketing is the art of brand building.”