Where do you go for the best burger in Westminster, Maryland? Not where you’d expect! To Smash or Not to Smash is a burger spot hidden in Illiano’s J&P Italian Restaurant. While making Westminster’s best-kept secret, they are also working on growing their presence on social media. Our creative team recently went to see what the hype was all about in an immersive photoshoot including models, a bright red pick up truck, and a whole lot of good burgers.
At Plush Marketing Agency we specialise in helping businesses turn great products into scroll stopping social media content.
We Choose Smash: A Hidden Smash Burger Spot located in Westminster, MD
To Smash or Not to Smash’s burgers hit the spot everytime. They feature all the best burger options, but with one small detail that sets them a patty above the rest: they use King’s Hawaiian buns on every burger. When you order at To Smash or Not to Smash you don’t have to worry about quality, just what you’re going to get that day.
Despite being a secret spot, To Smash or Not to Smash’s brand centers around bright colors, confidence, and imagery that makes you want to take a bite. Their social media presence is focused on bringing fun to their fast food, and selling high quality burgers with this fun twist.
Building a Scene Worth Stopping For
At Plush Marketing Agency we wanted to focus on bringing their brand to life in our photoshoot and emphasize the confidence and fun with every photo. We know that a hidden place needs a way to stand out in a crowded feed, and that’s why we prioritized making lifestyle based content that makes a moment people want to be a part of. While models might not seem needed in a food based content shoot, they allow the food to shine even more.
Models can bring a lot to the table when it comes to food content:
- Emotion: Food lovers are more likely to react to something they see on their feed when they see it in a way they can envision themselves in. Seeing someone else eat a delicious looking burger makes them crave one too.
- Reliability: We all scroll past dozens of food posts a day, and a burger on its own can look great but still feel untested. When a model takes a real bite, laughs mid-chew, or goes in for a second one, viewers see proof. It tells them someone ate this and loved it, and now they want to be next.
We don’t ask models to pose with the burgers. We ask them to enjoy them. Real reactions make for real content, and viewers can tell the difference.
Now why the bright red pickup truck? The truck allows for a bold branded backdrop that matches the colorful identity of To Smash or Not to Smash. In photoshoots like these, the backdrop becomes a character, allowing for the photos to have a specific feel. For To Smash or Not to Smash, not only did the truck match their colors and brand, but it also allowed the photos to put the viewer in the scene. With the immersive photos, they can see themselves having a great time gathered with their friends and enjoying the feed stopping burgers.
Ready for Your Close Up?
The job doesn’t end after the photoshoot. At Plush Marketing Agency, we specialize in making content that succeeds. After taking the photos, we build immersive social media content to help build To Smash or Not to Smash’s presence. After posting, we’re sure to watch important statistics like engagement, follower growth, and foot traffic to help influence our future shoots.
When you create a scene that viewers want to be a part of, you create content that makes them stop scrolling. We know at Plush Marketing Agency that a great burger is only the start. Add real reactions, a bold red truck, and a brand with confidence; a hidden spot in Westminster becomes impossible to scroll past.
Have a hidden gem of your own? Let’s make it impossible to miss. Contact the Plush team today to discuss your social media strategy and see how our immersive photoshoots can serve up scroll-stopping content your audience will crave.