Website Management
Your Website Isn’t “Done.” It’s Just Getting Started.
Launching a website is an important step — but it’s not the end of the story.
Your website should evolve as your business grows, your marketing changes, and your data becomes clearer. Without regular attention, even a beautifully built site can fall behind. With the right support, it becomes one of your strongest long-term assets.
At Plush Marketing Agency, website management is how we protect what we’ve built — and intentionally grow it over time.
Websites Need Maintenance
It needs regular maintenance just to run properly. But real performance comes from tuning, upgrades, and consistent care over time.
That’s why we separate basic website maintenance from strategy-driven website growth — so expectations are clear and value is transparent.
“Website performance, security, and uptime directly impact user experience, search rankings, and conversions.”
— WP Engine
Two Levels of Website Management:
1. Website Maintenance (Essential)
Our Essential Website Management package is designed to keep your site healthy, secure, and visually current.
This package includes:
- Platform and security updates
- Reliable WP Engine hosting
- Minor content updates such as photo swaps and text changes
- Ongoing site health monitoring
2. Strategic Website Growth (Premium & Deluxe)
This is where real momentum happens.
Our Premium and Deluxe packages operate on a rotational service model designed to continuously improve visibility, performance, and conversions.
Each month, we review your website analytics, search performance, and active marketing efforts. From there, we make strategic recommendations and prioritize the work that will have the greatest impact.
This may include:
- Building new landing pages based on ad performance and keyword data
- SEO-optimizing new and existing pages
- Updating blog content to better align with your audience
- Improving conversion paths and calls to action
- Supporting paid ads with high-performing landing pages
Website Management Packages
Many business owners want to understand marketing better so they can make smarter decisions and grow their companies.
Consulting allows us to walk alongside you through that process.
Every consulting engagement is tailored to the business we are working with.
Essential
Website maintenance and light updates.
- Platform and security updates
- WP Engine hosting
- Photo swaps and small text edits
- Ongoing site health monitoring
- Designed for maintenance, not growth
Premium
Our most popular package — and where most clients begin to see measurable results.
Includes everything in Essential, plus:
- Rotational, strategy-driven website updates
- Local SEO optimization
- Google Business Profile management (formerly Google My Business)
- Ongoing SEO enhancements
- Blog content and conversion-focused landing pages
- Monthly recommendations driven by real data and performance
Managing your Google Business Profile is a major driver of local SEO. It helps your business appear more prominently in map results, local searches, and discovery-based queries — making it easier for nearby customers to find and trust you.
Deluxe
For businesses with aggressive growth goals or more complex needs.
Includes everything in Premium, plus:
- Priority scheduling
- Advanced SEO strategies
- Ongoing design enhancements
- Higher-volume updates and execution
Best for brands competing in crowded local markets or scaling quickly.
Why Clients Choose Premium & Deluxe
Clients who choose Premium or Deluxe aren’t just maintaining a website — they’re investing in visibility.
By keeping website management and Google Business Profile optimization in-house with Plush, you benefit from:
- Stronger local search presence
- Consistent brand messaging across platforms
- Faster updates and smarter decisions
- Continuous improvements that compound over time
We’ve seen firsthand — both for our clients and our own agency — how powerful a well-built, well-maintained, and actively optimized website can be.
Website Management That Supports Real Growth
If you want a website that simply stays online, Essential may be enough.
If you want a website that actively attracts, converts, and grows with your business, Premium and Deluxe are where the real value lives.
Testimonials
At PLUSH, we take pride in the relationships we build with our clients, and the results speak for themselves. With nearly 40 5-star reviews on Google, our clients consistently rave about the exceptional service, creative solutions, and tangible results we deliver.
Ashrut Rode
Nick Marks from Plush Marketing is great for all your digital marketing needs. I’ve worked with him on many projects and can attest to his character and ability. He has immense experience with restaurants, and I highly recommend anyone in that industry reach out to him. You won’t be disappointed with his work!
Hank Patterson
Plush has consistently provided creative content and timely posting across our social media platforms. They create and implement engaging email campaigns that have added significantly to our bottom line. Their team has exceeded our expectations in meeting the many challenges we have thrown their way.
Brandon Godfrey
My family owns an outdoor living construction company, and we were burnt out from doing our own marketing. Plush not only delivered quality social media posts and fully managed our accounts but also helped us implement a remarkable Google ads strategy that helped us compete against businesses with much bigger budgets. We were even on YouTube TV which was super cool for customers to see.
Evan Keith Langert
Nick is one of the most creative, knowledgeable, skilled, and ethical marketing professionals that I’ve ever known. If you knew me, you’d know that I don’t throw out a lot of superlatives. However, in Nick’s case they are deserved. I’d recommend Nick and Plush Marketing Agency to anyone without hesitation.
P Vang
We transitioned to Plush Marketing Agency at the end of 2021, moving away from an old advertising agency. It has been an incredible journey working with them. They have given life to our Social Media accounts on all platforms working with multiple restaurant concepts. Nick and his team have been accommodating and professional with our needs. We look forward to another amazing year.
Virginia Hamilton
We recently transitioned our marketing efforts to Plush Marketing due to a lack of understanding from our previous agency. Plush Marketing has consistently exceeded our expectations with their responsiveness, impactful ads, and revamped website. We also appreciate how Marielle and Nick have kept us informed and updated throughout the process. We wholeheartedly recommend your amazing agency.
Team Forkepedia
Over the past year or so I’ve been partnering with Plush on creative projects and couldn’t be happier! Their seamless workflow, thorough communication, and ability to go above and beyond with deliverables has made tackling any marketing goal a breeze!
Daphne Rivers
Marielle and her marketing team at Plush Marketing Agency are positively fabulous to work with! They really listened to us at Cover Gals Blinds & Drapes. They created our beautiful website and marketing campaigns that aligned with our vision for our small business. We highly recommend them1
Dominik Rouse
Marielle and her team are such a pleasure to work with. I hired the Plush team for social media consulting and wow there was a lot to cover and learn. I am tapping them for their insights and perspectives on a regular basis now. Honest, trustworthy, hard working and so flexible with my needs.
Go Beyond Traditional Marketing
We pride ourselves on delivering exceptional results for our clients. What sets us apart is our strategic approach.
Our clients have been featured in Forbes, Michelin Guide, DC’s Top 40 Under 40, Best Burgers in Virginia, WUASA9, and so much more.
Fill out the form below, and let our expertise and dedication elevate your brand’s presence and success.
"Marketing is no longer about the stuff you make but the stories you tell.”
“People don’t like to be sold, but they love to buy.”
“The art of marketing is the art of brand building.”