Recruitment Video Production

Imagine Your Ideal Employee. We Pull Them Out of the Noise. A crisp, emotional story with true-to-life content is the key to catching the attention of your target audience. That’s what our videos do, they have this unique ability to tell a story that resonates. We’ll work with you to craft a narrative that has the right type of emotion. Your videos will provide a compelling narrative that makes a bigger impact on a viewer, which in turn will help attract the talent you need. The team at PLUSH Marketing specializes in recruitment video production.

This Is Us:

We find and create the stories that resonate with your target audience.
These emotional hooks from real stories are designed to help you attract the right kind of talent to your company.

Our Method:

The video is the new storyteller. Businesses are transforming to put storytelling first in order to
attract the best talent and reach their audiences. Studies show that video attracts broader ranges of people than just text. The message is transmitted to potential candidates and audiences quicker and with a more engaging method than words. There are a lot of benefits that come with the use of video. They are engaging, interactive, and informative. We want to help you tell your story by crafting a video that will do just that.

When we dig into different generations for data, we find a really interesting trend among older generations. They appreciate stronger visuals (like storytelling) than some of the other generations do. For example, when we dug into generational search trends, we found younger generations tend to search online through images, rather than through descriptions. This indicates they do not care as much about content as some of the other generations do.

When we dig into how these generations search for solutions, we find that older generations tend to search through descriptions rather than images. They also want data (backed up by visuals), however. It’s a fact. Statistics show the majority of people would rather watch a video about a topic than read about it. That’s why we dig for stories that resonate with your target audience. We’ll make sure your video has the emotional hooks that connects with your audience. That way you’ll have a video that will help you attract and track viewer engagement.

Make it personal. That’s the power of video marketing. It speaks to the human side of the hiring process. Your job candidates want to feel a sense of hope that they can actually get a job at your company. Video marketing gives them a peek into your organization’s story that’s engaging and authentic.

With the competition on the rise, it’s crucial for companies to develop videos that are memorable and will attract people to the company. We specialize in creating videos that will display the company in a positive light.