Healthcare Marketing

So is the way physicians, doctors, physical therapists, dentists, orthodontists, psychologists, emergency medical technicians, and other healthcare providers are approaching healthcare marketing.

Plush Marketing Agency specializes in digital marketing for the healthcare industry. We develop effective marketing strategies that include producing engaging content and creating digital advertising campaigns that speak directly to your custom audience. What you do best is provide top-quality care for your patients, and what we do best is bring them to your door.

Our strategic healthcare marketing plans emphasize content creation and digital advertising. Learn how we can help you effectively communicate your message and ultimately increase revenue.

Our digital marketing specialists can:

• Create content and cover your special events with our photography and videography services
• Provide unique social media strategies to communicate your message to existing and new audiences
• Generate new leads with Google Ads displayed within Google search results, YouTube, and other websites that show advertisements
• Advertise services and products through email marketing campaigns

Video is the most effective form of marketing available today because it connects with viewers on an emotional level that written content and images alone can’t achieve. There are numerous ways to incorporate video into healthcare marketing.

There are many ways to use video with healthcare marketing.

• Internal Messaging – communicate important messaging and organizational updates to your staff and volunteers
• Patient Facing – speak directly to new and existing patients with about us videos as well as practice updates
• Special Events – document events at your office or within the community to share on social media
• Testimonials – record authentic reviews from your patients and healthcare associates at your practice
• About Us – tell your story with an overview video about your practice, or hospital that relates to your community
• Training – onboard new healthcare associates and maintain essential certifications with how to training videos
• Conferences – capture your annual meetings and industry specific conferences to share on social media
• FAQs – help answer those frequently asked questions with videos that you can share with new patients

The digital footprint for potential patients is expanding as their attention is divided across various online platforms. To generate more leads for your practice or organization, it’s crucial to meet potential patients where they already are. That’s why our ad specialists at Plush Marketing Agency focus on a “be everywhere” strategy for digital advertising.

Are there specific online platforms or advertising channels you are particularly interested in targeting for your healthcare marketing?

• Google Ads – we promote both text and visual advertisements that will appear in Google search results, YouTube, Gmail, Maps and other websites that display ads.
• Social Media Ads – create engaging content to advertise on a variety of platforms including Facebook, Instagram, LinkedIn, Twitter and TikTok.
• Streaming Ads – reach potential patients while they stream their favorite content with our advertising services on Hulu, Sling TV and YouTube TV.

Now that you’ve invested in engaging content, it’s time to share it with your audience. Social media offers healthcare providers the ability to reach specific audiences and measure the results. It allows you to segment your audience and tailor your messaging to different groups based on demographics and interests.

Simply posting to your social media channels isn’t enough. Investing in ad spend for your posts is essential for successful social media marketing. Without strategic social media advertising, you risk missing out on potential patients and valuable branding opportunities. Allocating a portion of your budget to social media advertising is crucial for reaching your target audience and generating real leads for your practice.

Contact us below to start building a winning online marketing strategy for your business!