The key to restaurant marketing is not only being able to reach your guests, but engaging with them by creating an authentic online experience that leads them right to your door!
Getting more potential guests and customers to find your restaurant online is just the first step in a successful Internet marketing campaign. Today, you need to capture their interests, convey an experience and persuade them to dine in, carryout or order delivery.
Our digital marketing techniques will provide a competitive advantage for your restaurant to help you stand out and grow within your community and beyond!
Build Trust through Web Design
The majority of your potential customers will start their interaction with restaurants online, through a phone or a computer. It is essential that your website conveys the experience of your restaurant, lists the most accurate information and, of course, generates money. But, how?
Make it ‘on the fly’: The design of your website must be easy to navigate and allow people to quickly see your menu and offerings, mouth-watering images, direct contact info, hours of service and location information.
Make it an ‘upsell’: A well designed website should be viewed as a profit center; generating money for your restaurant constantly. Having reservation capabilities allows you to estimate demand each day, along with staffing and food costs.
Having the ability to book private events and order catering can also be a great way to generate income. Furthermore, by selling gift cards and restaurant merchandise you can add to your profits.
Fire the order: Your website allows you to update and most importantly control this information. It also provides a way to share new specials and other updates to your. restaurant.
The amount of care you put into your restaurant should be represented in your website! Provide your restaurant the opportunity to convert first time viewers, into repeat customers by delivering an awesome experience online.
Engage guests with Food Photography
Potential customers are more likely to try your restaurant if they see visually appealing images and videos of your delicious food and beverage offerings.
PLUSH can virtually bring your restaurant to life. We can capture your menu and the ambience of your restaurant with a photo shoot or video production at your location.
We can provide you with digital images to use in your marketing campaign and we can even take this work off your plate by executing your marketing plan for you.
Feeling hungry, right? Order up!
Food images are the most popular content shared on social media platforms.
Besides reviews, images are one of the top two deciding factors when people visit restaurants or search for a place to dine online.
Great restaurant photography can increase the number of customers by simply cataloging mouthwatering images of each menu item.
Create Community through Social Media
Social media is one of the fastest ways to gain visibility with potential customers in your area.
By creating engaging social media posts and targeting your audience with the right advertising strategy, we can attract new customers to your business.
Create Community through Facebook
Facebook is simply TOO BIG to ignore as part of your restaurant’s marketing strategy. Facebook advertisements make it easy to target your audience by interest, demographics and location. Our Facebook marketing team will create ads for menu items, specials, events and overall will increase engagement on your Facebook posts.
Create Community through Instagram
Instagram and restaurants go hand and hand with a visual platform that was made for food pics! Instagram is not just for young people anymore. In fact we have seen a large increase in people over 35 using Instagram. Owned by Facebook, advertising with Instagram is easy to incorporate with your Facebook ad campaign.
Make your brand relatable with Instagram stories and reach your local audience. Stories make it easy to provide your customers an inside look into your restaurant and keep them engaged.
Learn how you can increase customers through Instagram and why stories will be a key part to your social media strategy.
Advertising on social media platforms like Facebook and Instagram can be much more affordable than other campaigns. Additionally, pairing amazing images and/or videos with text in a sponsored ad, is much more likely to attract the attention of your customers online.
Both Facebook and Instagram allow you to create custom audiences too. This means you can focus granularly by choosing to advertise to only people who engage with your FB/IG pages, website and email list OR you can cast a wider net choosing to advertise to anyone within a certain amount of miles from your restaurant’s address.
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Get A Free Consultation
Find out how we can manage and simplify your restaurant marketing, to provide you more time doing what you do best! Our marketing team will organize your current marketing, increase your customer reach and maximize your current marketing channels. Our restaurant clients love how easily accessible we are day or night. Let’s start a conversation, and build a marketing strategy you can be proud of!