The key to restaurant marketing is reaching your target customers and engaging with them by creating an authentic online experience. Matching the look and feel of your restaurant with the way your represent your brand on the web is essential. Getting more potential customers to find your restaurant online is just the first step in a successful Internet marketing campaign. Today you need to capture their interests, covey an experience and persuade them to dine in, carryout or order delivery. Our digital marketing techniques will provide a competitive advantage for your restaurant to help you dominate the competition!
Restaurant Website Design
A well designed restaurant website in a highly saturated industry, provides you with a competitive advantage. The majority of your potential customers will start their interaction with restaurants online. It is essential that your website conveys experience of your restaurant, lists the most accurate information and generates money.
The design of your website must be easy to navigate and allow people to quickly see your food menu, restaurant images as well as contact info, hours of operation and location details. Potential customers are more likely to try your restaurant if the see visually appealing images and video of delicious food.
With various third party ordering platforms, business listings and branded social media pages sharing your business info, those customers will look to your website for the most accurate information about your restaurant. Your website allows you to update and most importantly control this information. It also provides a way to share new specials and other updates to your restaurant.
Additionally a well designed website should be viewed as a profit center, generating money for your restaurant constantly. Having reservation capabilities allows you to estimate demand each day, along with staffing and food cost. Also, having the ability to book private events and ordering catering can be a great way to generate income. Furthermore, by selling gift cards and restaurant merchandise can add to your profits.
The amount of care you put into your restaurant should be represented in your website as well. Provide your restaurant the opportunity to convert first time viewers, into repeat customers by delivering an awesome experience online.
Restaurant Social Media Marketing
Social media is one of the fastest ways to gain visibility with potential customers in your area. By creating engaging social media posts and targeting your audience with the right advertising strategy, we can attract new customers for your business. Advertising on social media platforms like Facebook and Instagram can be much more affordable then other online paid per click campaigns. Additionally pairing amazing images (or video) with text in a sponsored ad, is much more likely to attract the attention of your customers online.
Facebook is simply TOO BIG to ignore as part of your restaurant’s marketing strategy. Facebook advertisements make it easy to target your audience by interest, demographics and location. Create ads for menu specials, events and to increase engagement on posts of delicious looking food.
Instagram and restaurants go hand and hand with a visual platform that was made for food pics! Instagram is not just for young people anymore. In fact we seen a large increase in people over 35 using Instagram. Owned by Facebook, advertising with Instagram is easy to incorporate with your Facebook ad campaign.
Both Facebook and Instagram allow you to create custom audiences. This means you can focus granularly by choosing to advertise to only people who engage with your FB/IG pages, website and email list. Or you can cast a wider net choosing to advertise anyone within a certain amount of miles from your restaurants address.