Video Marketing

 

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Why is Video Production valuable?

Video production is the best marketing resource available today. The ability to incorporate all aspects of multimedia (video, audio, photo and text) into one focused marketing piece is a powerful tool every company should be using. In a world that is becoming more digital everyday, video provides an opportunity to present a human element within your online marketing plan. Whether you use video marketing to help explain complex topics or to educate your viewers on how to use your services and products, this valuable resource should be in every company’s digital marketing toolkit.

What are the benefits of video marketing?

1) Video can help explain complex topics better than other forms of marketing
2) Educating viewers on any topic is easier with video instructions
3) It tends to build more trust with the audience because it feels more human
4) People share videos more than any other type of media on social networks
5) Search rankings and click through rate increase on websites with quality video

video marketing image of a slate

How to use Video Marketing effectively

What type of video production is the most successful?

Brand Videos – Tell the world who you are and what you do. This video tells the story of your company and brand.

About Us Videos – Similar to the brand video, the about us video is shorter in length. The goal of this video is to introduce your company, explain what it does, and then direct viewers to a specific page on your website.

Testimonial Videos – Who is your best salesperson to sell your company’s products or services? Your customers. Capture an authentic video testimonial to display on your website or to use in a presentation.

F.A.Q. Videos – Reduce the number of people on your support team with F.A.Q. videos. Answer those frequently asked questions for potential customers with videos on your website.

How To Videos – These videos are used to educate the viewer on a specific topic. From teaching a language to instructing your visitors on how to use your website, how to videos are extremely valuable.

How can your company use video marketing?

Increase Conversions – Generate more leads and convert more online sales with video. Give your audience an inside look at your products or services. This allows potential customers to see exactly what they are getting.

Provide Education – Creating how to videos that relate to your industry can help build a rapport with your audience. By providing valuable free information your viewers will look to you as an authority in your field.

Inspire Your Target Market – Connect with your audience on a personal level. Engage them emotionally. Use video to present your message in efforts to gain a reaction. When viewers respond to your video with feelings it can create loyalty with your company and brand.

Will I see an SEO benefit from distributing video online?

Adding video to your Internet marketing strategy will provide your company a competitive advantage online. Search engines like Google give enormous credit to websites with quality video. Search engines place a lot value in video because it’s hard to produce engaging content. As online search preferences move towards images and videos, search engines will continue to increase their value in the search rankings.

How do I get started?

Please fill out our Video Marketing Questionnaire to help us provide you with an accurate quote. Once we understand what you are trying to achieve, we can design the most effective strategy to produce your marketing video. Feel free to call our office or fill out our contact form and one of our marketing consultants will contact you.

Video Questionnaire

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