We had a chance to visit District Falafel in Bethesda Maryland right next to the Westfield Montgomery mall for a content creation shoot. The owner reached out to us looking to capture some fresh content for their social media platforms and to take some employee profile shots. Our restaurant marketing shoots are extremely enjoyable, especially when we get to collaborate with people with fun personalities and that’s exactly who you will experience when you visit this restaurant.
The restaurant photography and videography shoot lasted for approximately 3-hours. Our creative team produced a shot list that was approved by the restaurant before any content creation took place. This way we were able to use our time effectively to capture enough content for two months. As part of an ongoing social media package, we bundle in the video production and photography so we have fresh authentic content to use across several platforms.
Below is an example of an Instagram ad that we produced and managed for a 7-day period that netted 32 new, real and local followers along with a ton of engagement. You have to pay to play when it comes to social media platforms and with an ongoing commitment to this process the numbers will add up quickly. Click through to the District Falafel feed to see the real stats!
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Our goal in these type of shoots is to capture enough photo and video content to create an about us brand video that the restaurant can share in an on going promotion for Meta and Google Performance Max campaigns. We also are looking to highlight monthly specials, different sections of the menu and showcase the vibe of the restaurant. The best part is that the content can be use in a multipurpose way across many different marketing channels and our team love to show the added value in all of our services. :)