One of the biggest concerns for a small business pursuing Google Adwords or other paid per click (PPC) advertising is the budget. Especially in competitive industries, a daily budget of $25 to $50 can get burned through quickly in a PPC campaign. Now that Google has really blurred the...
Social media has changed the marketing landscape as well as how businesses interact with their customers online. The convergence of traditional media has provided channels for companies to engage their customer directly in different ways. In fact, the depth, in which you can go, to capitalize off the likes...
Last year we saw a big shift in the way people access content online. Every year more people are gaining access to the Internet and the majority of people are doing so through smart phones, tablets or other mobile devices. The digital divide that was once as big as...
When is developing a mobile application a good idea? These days it seems that technology is moving faster then ever before. Everything is mobile and that’s the way we like it. While the future is exciting, this rapid change poses a dramatic question to many business owners. Is my...
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